Ram Subramanian and Wyatt Peck
Four student teams manage imaginary sensor companies and score in the 90th percentile
Businesses face many challenges, including creating a product or service that appeals to customers, finances, hiring and retaining qualified employees, and achieving company goals. Four Stetson University School of Business Administration student teams used their entrepreneurial and management skills to successfully run a fictional sensor company, and scored in the 90th percentile during the international online competition.
The students placed on the global top 10 percentile list based on their balanced scorecard, which is a strategic management performance metric used to identify and improve internal business functions and external outcomes. Scoring was based and measured on the four pillars of the balanced scorecard: customer, finance, internal business processes,and learning and growth.
“This is a rigorous activity that requires student teams to coordinate their decisions across multiple functional areas,” said Ram Subramanian, PhD, professor of leadership at Stetson. “The students had to switch to online courses because of the coronavirus pandemic and use technology to meet with team members. They were able to overcome those challenges, earn an A on the assignment and place in the 90th percentile.” Subramanian teaches a strategic management course, which includes the Capsim Management Simulations’ Capstone 2.0 competition.
The teams managed a fictional, business-to-business company that manufactured and sold sensors for cell phones, street lights and other devices during a six-round competition. Each round represented a company year from 2020 through 2026 and the team’s titles were the company names.
The students used the corporate strategies, concepts, theories and model analyses that they learned in the class during the online game.The strategic management competition provided the students with real-world experience.
The Stetson students competed against nearly 3,000 collegiate teams that were managing sensor companies and its capacities, designing sensors to match customer requirements, automating operations and improving internal processes along with overseeing the marketing, financial and human resources aspects of the business.
“The simulation is designed to force you to think about every section of a business and see how they are interconnected,” said Team Chester leader and entrepreneurship senior Wyatt Peck. “My team worked very hard, took their time and was careful about making business decisions. Having four of the university teams be listed in the 90th percentile is a great example of how Stetson pushes its students to be the best.”
The four teams are:
Team Chester: Amelia Condon, Kyle Godlewski, Bilal Hashmi and Wyatt Peck
Team Digby: Eric Feliu, Elizabeth Jackson, Mikhail Kashkin, Donovan Quijada and Lauren St. Denny
Team Erie: Antonio Andrews, Jayce Jimenez, John Lamon and Vincent Van De L’Isle
Team Ferris: Steven Burdette, Sarah Helton, Javian Henderson, Jared Lynn and Joxaynn Mercado
Stetson shares the 90th percentile ranking with Brigham Young University, Penn State University, Rochester Institute of Technology, Temple University and the University of Nottingham, among others.
About Stetson University
Founded in 1883, Stetson University is the oldest private university in Central Florida. Stetson focuses on intense learning experiences in a supportive community that allows students to develop their voice in a connected, inclusive environment. Stetson University ranks No. 5 on U.S. News & World Report’s 2019 list of Best Regional Universities (South), and has been recognized as one of The Princeton Review’s 385 Best Colleges, 2020 edition.Stay connected with Stetson on social media.
