Florida’s College Football Program Valued at $599.7 Million

Florida has the third highest valued college football program in the country, with a net worth of $599.7 million, according to an annual analysis.

Three other college programs in the state were valued in the study by Ryan Brewer, an assistant professor of finance at Indiana University-Purdue University Columbus. They are:

Florida St. $159.0 million
Miami (Fla.) $157.7 million
S. Florida $101.2 million

Texas remained the most valuable college football program with a valuation of $761.7 million, despite losing 5% in 2011-12. It also generates the most revenue in college football.

The valuation priced the Longhorns higher than NFL's Jacksonville Jaguars, which was sold for about $760 million in 2011. However, Forbes last year valued the team at a much lower $133 million, up from $129 million the previous year.

Brewer estimated the intrinsic valuations of 115 teams in the top-tier Football Bowl Subdivision. He used each team’s revenues and expenses, cash-flow adjustments, risk assessments and growth projections, among other things.

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