Monument Real Estate Services Announces Corporate Culture Rebranding


Firm refreshes mission, vision and values with ‘Live Your Narrative’ rebrand

Monument Real Estate Services, an A-Rod CORP company and a preferred manager of multifamily real estate, unveiled a company-wide rebrand – called ‘Live Your Narrative’ – focused on creating a unified culture of success, partnership and performance.

With the objective of refreshing its mission, vision and values, the adoption of the ‘Live Your Narrative’ tagline and accompanying corporate philosophy ideally positions Monument to develop and thrive in the ever-evolving multifamily housing market.

‘Live Your Narrative’ embodies the firm’s vision of cultivating community, embodying leadership and prospering in all endeavors, while encouraging the collective experience of individuals that helps build the brand of the organization.

With its associates, residents, and investors in mind, Monument strives to provide a personal connection and a true sense of home and community in an environment that inspires its team members to excel professionally and personally, all while providing unparalleled service to Monument’s customers.

Rapidly expanding over the past 18 months, Monument has increased its portfolio of owned and managed residences by almost 4,000 units, along with expanding its footprint to the states of Alabama, Arizona, Kentucky, Minnesota and Illinois.

“We chose to make this strategic shift to further acknowledge that it is the collective experiences of our associates, residents, and investors – their narratives – that create the collective community narrative in which we all live and work,” said Stuart Zook, Principal of Monument Real Estate Services. “We believe that this re-brand better represents who we are as an enterprise, and better aligns our team members, our corporate culture, our vision and values, and the overall Monument experience.”

“Monument represents a unified culture of success, partnership and performance, where we encourage each other to share ideas and be a part of something meaningful,” he adds.

The rebranding follows the examples of Monument’s principals, Alex Rodriguez and Ray Corona, two visionary individuals who excelled in the pursuit of their personal and professional goals. Both come from humble backgrounds and worked to create their personal success, as well as the success of Monument.

“The new branding is designed to exemplify our core belief that it is our team members and residents, along with our overall sense of community that truly represent our values, shapes who we are, and who we strive to be,” concludes Zook. “We all continue to develop our stories and ‘live our narratives.”

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About Monument Real Estate Services

Monument Real Estate Services (MRES) is an asset manager, property manager and value-add specialist that directs a full suite of services in the strongest multifamily markets nationwide. MRES manages a portfolio of more than 14,000 units in markets throughout the Southwest, Southeast, Midwest and Mid-Atlantic regions of the U.S. MRES provides guidance to institutional and individual investors in the acquisition, financing, and property management of income producing properties. With a foundation of institutional quality reporting, coupled with the hands-on style of an owner’s mindset, the company’s integrated approach is flexible and adaptable to both class A properties and properties requiring significant re-positioning. MRES is part of the Monument family of companies and is based in Miami.

About Monument Capital Management

Monument Capital Management (MCM) executes transactions on behalf of the three investment funds it directs, as well as acquisitions on behalf of a select number of private investors. Under its first two funds, MCM has more than $325 million of assets under management in multifamily properties Southwest, Southeast, Midwest and Mid-Atlantic regions of the U.S. Currently, the firm is deploying capital from its third fund and will target markets with a strong demand for workforce housing. MCM’s investment objective is to strategically identify assets in markets with attractive demographics at a deal size where competition is limited and its exceptional management team can add immediate operational value via its proven investment management model.

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