People-based audience provider V12 Data announced today that Doug MacDonald has been appointed as Senior Vice President of Digital Solutions. In this role, Doug will lead V12 Data's efforts to expand and evolve its digital audience solutions and build strategic engagements and partnerships within the digital audience marketplace.
"Doug is a well-known industry veteran and his experience and strategic vision will add immense value as we continue to expand our people-bases audience solutions into new markets and platforms," said Anders Ekman, CEO of V12 Data. "As a strategic innovator in the digital media space, we are thrilled to welcome him to the team and are confident he will be a tremendous leader for us moving forward."
With over 20 years' experience, Doug has developed a keen understanding of audience-based data solutions in media and advertising technology. Prior to V12 Data, Doug served as VP of Business Development at Deep Root Analytics where he was responsible for driving the company's core media analytics offering into the consumer and B2B advertising marketplace. Previous leadership roles include serving as SVP of Sales at Celtra, Inc., VP of Sales at Adap.tv, and executive roles at, Newspaper National Network, Inc., Penton Media, G+J USA Publishing, and NFL Properties, Inc.
According to MacDonald, "V12 Data has developed highly-customized audience solutions with a focus on connecting brands with actual individuals across devices and channels. Consumers want to be treated like people, and implementing smarter strategies to use customer data can help companies deliver experiences with a human touch, at scale. I'm thrilled to be part of such an innovative team at V12 Data and the opportunities to further enhance our client's data-driven media buying at scale."
For more information, visit www.V12Data.com.
About V12 DataAs an omnichannel data powerhouse, V12 Data combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand's customers and prospects prefer. For more information, visit www.v12data.com.