AC Hotel Gainesville Downtown Names Diamond Public Relations as Agency of Record


Progressive, award-winning travel and tourism firm, Diamond Public Relations, has added AC Hotel Gainesville Downtown to its Florida-based client roster. The bi-coastal agency, headquartered in Miami with an office in Los Angeles, will handle all North American public relations efforts on behalf of the newest property to call Gainesville home.

The modern, 144-room hotel, which is slated to open January 31, 2018, is just steps from the University of Florida – consistently ranked among the top 10 public universities in the U.S. – and the pulse of Gainesville, FL. The first AC Hotel in the area and less than a Heisman’s throw from campus, the contemporary property will feature stylish guest rooms with a sleek European-inspired design, two meeting rooms, a fitness center, and an AC Bar where guests and locals can enjoy handcrafted cocktails, local craft beers and nosh on tapas-style bites. The new property will also feature a rooftop spa pool with sweeping, panoramic views of the UF campus, including “The Swamp,” which roars to life on Saturdays during fall home games.

“As the property ramps up for its January opening in the heart of Gainesville, hiring a forward-thinking public relations team like Diamond PR is crucial in developing a comprehensive strategy that capitalizes on the hotel’s proximity to UF and take Gainesville’s thriving art scene, history and quirky attributes into account,” said general manager Robert Plutto. “Diamond PR has not only proven its ability to execute creative campaigns and deliver quality results and for its Florida clients and beyond, but the experienced team of UF alumni will be an asset for shaping the AC Hotel Gainesville Downtown into a unique staple for the local community.”

“From Dublin, Ohio, to Raleigh, North Carolina, AC Hotels has a knack for seeking out interesting destinations and creating a welcoming space for both locals and discerning travelers. The AC Hotel Gainesville is no exception,” said Diamond PR Vice President, Kara Rosner. “With a team full of former Gators, our firm is excited to launch and represent this property, which we’re confident will bring a new level of sophistication to Gainesville.”

Diamond Public Relations brings more than 35 years of experience to clients. Specializing in the travel, tourism and lifestyle sectors, the Miami and LA-based firm boasts a dedicated, diverse team of professionals from around the globe. The firm’s ability to identify new trends and continuously evolve its public relations efforts and integrate social platforms has earned Diamond PR numerous industry accolades, including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards. Jody Diamond, agency president, was also named among PR News’ Top Women in PR in 2015.

For additional information on AC Hotel Gainesville Downtown, contact Diamond PR at, or visit

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