The Keyes Company Acquires Realty Elite The Palm Beaches


Wellington-based real estate firm’s 64 agents join Keyes during aggressive expansion

The Keyes Company has announced the acquisition of the Wellington-based real estate firm Reality Elite The Palm Beaches. This marks the third acquisition for the firm since August, proving Keyes and its Family of Companies are committed to growth throughout South Florida and the Treasure Coast.

Founded by David Lopez in 2007, Realty Elite’s agents specialize in a variety of properties, including residential, commercial and marine. The firm also embraces technology, and offers turnkey marketing, with an importance placed on graphics and artwork to help clients experience the full beauty their properties have to offer. In 2016, Realty Elite’s 64 agents generated sales of $92 million.

“We are pleased to welcome Realty Elite’s team,” said Keyes CEO Mike Pappas. “Their experienced associates are exceptional and will, without a doubt, help deliver strong service and results to clients.”

Realty Elite’s agents will now relocate to the Keyes Wellington office, located at 13920 Wellington Trace. Here, they can take advantage of the leadership, marketing, resources and technology of Keyes as they continue to promote their properties and enjoy increased sales and listing opportunities.

“We are delighted to welcome the Realty Elite team to the Keyes family,” said Joan Richardson, manager of the Keyes Wellington office. “They are dedicated to every client who walks through the door, which makes all the difference in providing outstanding service.”

“We plan to continue growing through strategic acquisitions over the rest of 2017 and beyond,” said Steve Reibel, SVP of Keyes. “Profit margins are tightening in the brokerage industry, so we’re seeing more and more consolidation of firms that do not have the size and scale to withstand the new reality. We are fortunate to have the infrastructure, technology and diversity of services to help our brokers thrive.”

Independently-owned and operated since its founding in 1926, Keyes is extremely active in luxury residential real estate. In 2016, Keyes listed more than $1 billion in luxury homes priced at $1 million or more.

The Keyes Family of Companies is the largest independently-owned real estate firm in Florida and a Top 25-ranked firm in the entire United States. In Palm Beach County alone, Keyes has in excess of 1,100 Sales Associates and produces double the volume of its closest competitor.

About The Keyes Company: Independently-owned and operated since 1926, The Keyes Company is a leader in the real estate industry. Keyes completed a merger with Illustrated Properties in July 2016. Keyes has 58 offices, more than 3,000 associates and nearly $6 billion in annual real estate sales and services. Keyes’ offices are distributed throughout six counties – Miami-Dade, Broward, Palm Beach, Martin, St. Lucie, and Volusia. Keyes expands our Associates’ reach globally as a Founding Member and Shareholder of Leading Real Estate Companies of the World®. In addition to our Associates’ expertise, The Keyes Company offers a suite of resources to cover whatever needs arise while buying or selling your home. Your mortgage, title, insurance, and property management needs can all be managed in-house, allowing us to close your deal with speed and efficiency while giving you the opportunity to talk to a real person whenever you have a question.

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