NIVEA Men & Real Madrid C.F. Team Up for El Clásico Miami


WILTON, Conn.--(BUSINESS WIRE)--Building on the brand’s global sponsorship of Real Madrid C.F, NIVEA Men, the world’s number one men’s skincare brand, is excited to announce their first ever partnership in the American soccer world at El Clásico Miami on Saturday, July 29. The brand will be celebrating the competiveness between Real Madrid C.F. and FC Barcelona throughout the weekend as part of their official sponsorship of the match.

El Clásico Miami brings Real Madrid C.F. and FC Barcelona head to head for the first time in North America, showcasing a skillset and level of competition never before experienced in the United States. Notorious for their fierce rivalry on the pitch, the two teams will be bringing their top-players to help nurture the passion felt for soccer in the United States.

“NIVEA Men is thrilled to be a part of bringing a piece of Spain to Miami,” said Jennifer DeLaney, Director of Marketing for NIVEA Men. “Real Madrid C.F. is one of our most beloved partners in Europe – and without a doubt our favorite soccer team worldwide – so we are proud to have an opportunity to extend the partnership globally. We hope the El Clásico Miami opens many doors for future exciting moments with the team.”

The brand, which has an existing partnership with Real Madrid C.F. overseas, is looking forward to helping cultivate American interest in a sport with the largest global footprint. To interact with fans and fellow skincare enthusiasts during the El Clásico festivities, NIVEA Men will be on-site at Casa Clásico, the official fan fest for El Clásico Miami. At the fan zone, NIVEA Men will offer attendees interactive activities including a VIP lounge with shaving stations and VR chairs that offer a virtual tour of the Real Madrid C.F. locker rooms. Casa Clásico will take place Friday, July 28th and Saturday, July 29th from 11:00 AM – 11:00 PM at Bayfront Park (entrance only on Biscayne Blvd).

Be sure to follow @NIVEAMenUSA on Twitter, Instagram and Facebook for the latest news during all the events leading up to the game. To learn more about NIVEA Men’s face and body wash products, please visit us at

About NIVEA Men

NIVEA MEN is manufactured by Beiersdorf AG, a Hamburg Germany-based cosmetics company that has over 20,000 employees worldwide. NIVEA Men is the World’s #1 Men’s Skin Care brand. Other names in its successful international brand portfolio include Eucerin, La Prairie, NIVEA Lip Care and Aquaphor. Beiersdorf has more than 125 years of skin care experience and is known for its innovative and high-quality products.

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