iluma Agency Rebranding Reflects 16-Year-Old Company’s Growth, Capabilities


One of South Florida’s top-performing digital marketing agencies is changing its own name and branding to reflect the company’s evolution and expansion of services, expertise and capabilities for clients.

Founded in 2001 as Illuminati Studios, the Miami Lakes-based firm with more than 20 employees is now named iluma Agency.

The agency is one of the region’s fastest-growing firms with a roster of national franchise and consumer clients such as Orange Theory Fitness, Aveda, GymnasticBodies, and more. It has been recognized on the Inc. 5000 list of the “nation’s fastest-growing companies” for the past two years, and is on track for even greater growth this coming year. In the 2016 Inc. 5000 listing, the company achieved 375 percent growth on $3.3 million in annual revenues.

“Our company and the capabilities we offer clients have grown far beyond the digital design studio we founded 16 years ago,” Lee said. “It has been an exciting evolution and our team was able to leverage our own proven brand development process with ourselves as the client this time around. Now our brand is better aligned with our company mission of helping brands shine.”

Today, iluma Agency is a full-service agency providing; market research, branding and positioning, strategic marketing planning & management, creative asset design and development, communications, content and social media marketing, digital advertising and marketing automation, website and app development, and other communication and technology services.

A significant driver of the agency’s rapid growth, and the related name change, is the firm’s success serving franchise and multi-unit brands.

“We’ve become experts in all aspects of this space, and have partnered with some of the biggest names in the business who have thousands of locations nationwide,” Lee said. “This work includes providing the parent corporation with strategic branding strategies and franchise recruitment, to helping individual franchisees to open and grow their local businesses with digital and social media marketing.”

To provide these local franchisees with highly focused marketing for their communities and niche target markets, iluma Agency has developed a special division called LocalLight. The LocalLight services include targeted local search, integrated digital ads, social media content, blog articles, response tracking and management, and more.

iluma Agency also assists businesses that wish to create and sell new franchise concepts, such as HipPOPs, the fast-growing South Florida-based mobile gelato bar concept.

“It’s especially gratifying to help launch a local start-up that has big plans and great potential,” said Lee, who also is current president of Entrepreneurs’ Organization – South Florida, a group with 190 members who run companies with 10,000 local employees and $2 billion in annual revenues in this region. “We like to think iluma has become one of these success stories by helping our clients prosper.”

For more information on iluma Agency, visit

About iluma Agency

iluma Agency is a full-service digital marketing agency with in-house expert teams specializing in marketing, communications, creative and technology. The company was founded in 2001 by Aaron Lee, a 30-year creative industry veteran and current chapter president of Entrepreneurs’ Organization – South Florida. Based in Miami Lakes, iluma is recognized as one of the fastest-growing digital agencies in the U.S. and a member of the Inc. 5000 firms.

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