W Punta de Mita Names Diamond Public Relations Agency of Record


Diamond Public Relations heats up its client portfolio with the addition of the new W Punta de Mita, an indigenous-inspired luxury beach resort located on Mexico’s coveted Riviera Nayarit. The bi-coastal agency, based in Miami and Los Angeles, will handle all North American public relations efforts on behalf of the property, which celebrated its grand opening in November 2016.

Inspired by the local bohemian surf culture found throughout Banderas Bay on Mexico’s Pacific Coast and the nearby town of Sayulita, a charming fishing and surfing village known for its indigenous art and textiles, the 119-room W Punta de Mita perfectly embodies the vivid history, authenticity and laidback atmosphere the destination is known for. The property is the 48th W Hotel worldwide, the fifth in Latin America, and the second in Mexico.

Paying homage to the customs of a traditional Mexican fiesta, guests are greeted with Mexican luchador wrestling masks, surf-inspired images, mariachi instruments, decorative candy skulls, and whimsical sayings such as “Mexico es Amor” and “Canta y No Llores,” a line from a famous local song. A focal point of the resort, the WET Deck pool area features the bright blue and green mosaic “Camino Huichol,” a walkway inspired by Nayarit’s indigenous natives and comprised of more than 700,000 individual tiles. Room highlights include artisanal Mexican tiled floors and headboards fashioned from either surfboards or punctured tin, replicating the design found in local churches, as well as the signature W Bed and sumptuous Bliss® bath amenities.

Among the resort’s five buzzing bars and restaurants is Mesa1, an exclusive eatery situated on a private island that offers just one daily seating; the award-winning, Pan-Asian Spice Market, which also has an outpost in New York City; and Chevicheria – a converted 1950’s Chevrolet 3800 truck that offers a selection of signature ceviches and craft beers beachside. The property also features the 4,000 square-foot Away Spa and the Wave Surf Shop, which offers non-motorized watersport rentals including surfboards, kite-boards and paddleboards.

“W Punta de Mita brings edge and style to this humble surfer’s paradise and the result is an upscale vacation experience that still feels local and authentic. Known for shaking things up while driving home results, Diamond PR is the perfect partner for us, and we’re excited to work alongside them to grow awareness, create buzz and reach the new generation of travelers,” said Director of Sales and Marketing Soraya Castillon.

“W Hotels hit a grand slam with the W Punta de Mita. If you could bottle up all there is to love about Mexico into one property, this resort has it. It’s bold, full of moxie, yet laid-back, and does a fabulous job bringing in the local vibe. With so many stories to tell, we’re ecstatic to have the opportunity to represent them and help generate all the attention they so deserve,” said Jody Diamond, President of Diamond Public Relations.

Diamond Public Relations brings more than 35 years of experience to clients. Specializing in the travel, tourism and lifestyle sectors, the Miami and LA-based firm boasts a dedicated, diverse team of professionals from around the globe. The agency’s ability to identify new trends and continuously evolve its public relations efforts and integrate social platforms has earned Diamond PR numerous industry accolades, including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards. Jody Diamond, agency president, was also named among PR News’ Top Women in PR in 2015.


Diamond Public Relations is an innovative, award-winning travel & tourism public relations agency headquartered in Miami, with a west coast office in Los Angeles. Strategic public relations practices paired with a renegade edge, plus an expert understanding of the business of tourism, separates Diamond PR in its field. With clients across 14 countries and multiple continents, the agency keeps at the forefront of the industry with first-to-market campaigns for destination, resort and lifestyle clients, never letting ideas grow stale or stagnant. For more information visit www.diamondpr.com or follow the company on Instagram or Twitter at @DiamondPR and on Facebook at www.facebook.com/DiamondPR.

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