To experience the steakhouse treatment this summer, you won’t have to break the bank. In fact, you won’t even have to visit a steakhouse.
That’s because theDairy Queen®system, owned by Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, is offering fans the steakhouse treatment at a value price point with the new A.1.® Bacon Cheeseburger All-Day $5 Buck Lunch,available for a limited time only beginning May 29.
The A.1.Bacon Cheeseburger $5 Buck Lunch is complete with theDQ®system’s juicy cheeseburger made with a 100 percent pure beef patty that’s topped with melted Swiss cheese, applewood smoked bacon, caramelized onions and creamy A.1.spread, and served with crispy fries, a 21 oz. beverage and a choice ofDQ’s signature sundae.
“We are inviting fans to elevate to steakhouse status with our new all-day A.1. Bacon Cheeseburger $5 Buck Lunch,” said Barry Westrum, Executive Vice President of Marketing for American Dairy Queen Corporation (ADQ). “We even have some fun in our national commercial, calling attention to the high-class flavor of our A.1. Bacon Cheeseburger $5 Buck Lunch. In a nod to an elegant food service presentation, theDQ employee in the commercial lifts a cloche, typically not found in quick service restaurants, to unveil the DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen.Vis
About IDQ:
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.