BoardroomPR, one of Florida’s largest public relations and integrated marketing agencies, announced that Lauren Berger has joined the firm as an account director.
Prior to joining Boardroom, Berger worked as a dayside executive producer for WPLG Channel 10, the local ABC affiliate, where she was responsible for overseeing reporters, news producers, and writers as the manager in charge.
She is a talented writer, having honed her skills writing special reports and engaging web site copy. She is also comfortable working with digital and social media including developing videos and slideshows, and promoting web traffic using various social platforms such as Facebook, Instagram and Twitter. In addition to her work in television, Berger is a creative writer and has her own blog, “Working Mom Magic” that she promotes using social media management skills to gain a loyal, large following across multiple social platforms.
She is a graduate of Florida State University and earned her Bachelor’s degree in communications, specializing in public relations, political science and journalism.
As an account director, Berger will work on several accounts including law, luxury real estate and non-profit.
BoardroomPR is among the largest PR and integrated marketing agencies in Florida specializing in media relations, online marketing, branding, public affairs and crisis communications. The firm has offices in Ft. Lauderdale, Tampa, Orlando and Miami. The recipe for much of Boardroom’s success has come from its experienced staff’s opportunistic approach, energy and uncanny ability to convert a client’s vision into a workable plan that gets them where they want to go. BoardroomPR crafts public relations campaigns that bridge new and traditional media to generate newspaper, magazine, trade journal, radio, television coverage and online media through its customized game plans designed to accomplish client objectives. Online services include website and blog development and marketing, social media management, Search Engine Marketing (SEM) and Search Engine Optimization (SEO). For more information, visit www.boardroompr.com.