YouConnex, a Digital Media Service Provider, recently took its next step into being a leader in the media data science space by opening an office in New York City.
According to YouConnex CEO, Sean Halter, the time was right to add a team in New York focused on the art of Data Science and Partnerships.
"We were spending more and more time in New York, so we knew the opportunity was right to build a staff to work specifically with many of the hundreds of data providers based there."
Anthony Landi, previously at The Trade Desk, is heading up the New York team.
"We were pretty excited by the immediate response once word got out that we were looking to staff up in market."
Connectivity Holdings owns a primary interest in YouConnex, along with other outside venture groups who see Data Science as one of the final frontiers in completing the customer journey loop.
"We know the timing is right to help agencies and brands that are ready to move beyond simply running digital campaigns and more towards building targeted opportunities that keep the consumer journey in the forefront," said Sean Halter.
Last year YouConnex, which provides Digital Media Campaign Curation to agencies and brands, expanded their presence with international campaigns, as well as extensive campaigns across the US and Canada.
YouConnex is a Digital Media Marketplace with offices in Tampa, Austin and now New York City. It provides transparent white label digital services primarily in the programmatic and social spaces.