St. Thomas Resort Names Diamond PR Agency of Record


Progressive, award-winning travel and tourism firm, Diamond Public Relations, has added Frenchman’s Reef & Morning Star Marriott Beach Resort to its global client roster. The bi-coastal agency, headquartered in Miami with an office in Los Angeles, will handle all North American public relations efforts on behalf of the iconic St. Thomas property. Diamond PR will work with traditional print, online, and broadcast media outlets, as well as influencers, to ensure that consumers, travel agents, wholesalers, and meeting planners are aware of the key offerings, experiences, and news from this premier Marriott resort.

Overlooking the bustling Charlotte Amalie Harbor in downtown St. Thomas and featuring unparalleled water and mountain views, Frenchman’s Reef Marriott is a one-of-a-kind escape in the U.S. Virgin Islands. With no passport required for North American travelers to St. Thomas, and within close proximity to neighboring islands – including St. John, St. Croix, and the British Virgin Islands – the property appeals to a variety of travelers.

Affectionately known as “The Reef,” the 470-room complex boasts contemporary hillside and beachfront accommodations, six on-site restaurants, a fully equipped fitness center, the Lazule Sea Spa, more than 60,000 square feet of indoor and outdoor meeting space, and a diverse mix of activities for guests, including stand-up paddleboard yoga and night kayaking. Guests can also take advantage of off-property activities, ranging from deep-sea fishing and snorkeling, to kayaking and varied island-hopping excursions.

“Frenchman’s Reef Marriott is a well-known property that’s evolving, including a team that recently welcomed new management and an Executive Chef, who are committed to improving guest satisfaction through its product, experiences, unique programming, and more,” said Diamond PR President, Jody Diamond. “Our job is to guide them through the changing travel landscape and to ensure that consumers and travel industry professionals are aware of the property’s news and offerings. Ultimately, we want to position “The Reef” as the ideal home base for travelers and groups looking to explore the U.S.V.I.s and its Caribbean neighbors.”

Diamond Public Relations brings more than 35 years of experience to clients. Specializing in the travel, tourism and lifestyle sectors, the Miami and LA-based firm boasts a dedicated, diverse team of professionals from around the globe. The firm’s ability to identify new trends and continuously evolve its public relations efforts and integrate social platforms has earned Diamond PR numerous industry accolades, including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards. Jody Diamond, agency president, was also named among PR News’ Top Women in PR in 2015.

For additional information on Frenchman’s Reef & Morning Star Marriott Beach Resort, contact Diamond PR at, or visit


Diamond Public Relations is an innovative, award-winning travel & tourism public relations agency headquartered in Miami, with a west coast office in Los Angeles. Strategic public relations practices paired with a renegade edge, plus an expert understanding of the business of tourism, separates Diamond PR in its field. With clients across multiple countries and continents, the agency keeps at the forefront of the industry with first-to-market campaigns for destination, resort and lifestyle clients, never letting ideas grow stale or stagnant. For more information visit or follow the company on Instagram or Twitter at @DiamondPR and on Facebook at

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