Schwartz Media Strategies Promotes Yudi Fernandez to VP


Yudi Fernandez

Fernandez leads bilingual public relations, marketing and digital campaigns for the firm’s real estate, hospitality and financial clients.

Florida public relations and digital media firm Schwartz Media Strategies has elevated longtime member Yudi Fernandez to the role of Vice President. The promotion of Fernandez coincides with the addition of marquis clients in the sectors driving Florida’s economy, with emphasis on law and professional services, commercial and residential real estate, finance, hospitality and public affairs.

Cuban-born and Miami-raised, Fernandez joined the firm in 2011 following her tenure as a real estate and business reporter. Since then, Fernandez has led bilingual public relations and marketing campaigns on behalf of clients including JLL (Jones Lang LaSalle), Skanska USA, Apollo Bank, Pipeline Workspaces, Atton Hotels and CREW-Miami (Commercial Real Estate Women).

“Strategic, creative, and well-connected in our community, Yudi embodies our firm’s core values and understands the power of storytelling. She has a sixth sense when it comes to delivering exceptional client service and creating public relations, marketing and digital media initiatives that build brands, win campaigns, and shape the narrative driving Florida’s most important industries,” says Schwartz Media Strategies president Tadd Schwartz.

Fernandez is active in the Miami community, serving as a member of the PRSA Miami Chapter and on the Greater Miami Chamber of Commerce Real Estate committee. She is an alumni of the Chamber’s Leadership Miami program. Fernandez volunteers at the Young Women’s Prep academy and is a member of Switchboard of Miami’s Women’s Leadership Council. She earned a master’s degree in business administration at Nova Southeastern University and a bachelor’s degree in journalism and business at the University of Florida. She is a downtown Miami resident.

Now in its 11th year serving clients across Florida, Schwartz Media Strategies creates multilingual campaigns comprising media relations, digital marketing, social media management, public affairs, content creation, influencer relations and website development. The firm’s client roster includes some of the top brands across Florida’s key industries, including The Florida Bar, Bilzin Sumberg, the Miami Downtown Development Authority, Miami Beckham United, the InterContinental Miami, Inktel Holdings, Institute of Contemporary Art Miami, Podhurst Orseck, the Village of Key Biscayne, Terra, and Miami Worldcenter. The firm has been recognized among the largest and fastest-growing communications firms in South Florida, and as one of the region’s best places to work, by the South Florida Business Journal. The firm has also been ranked as a top public relations firm, for three consecutive years, by the Daily Business Review.

About Schwartz Media Strategies

Schwartz Media Strategies is a Miami, Florida-based public relations and digital marketing firm specializing in communications and public affairs. Schwartz Media builds brands, connects people, drives conversations and develops winning campaigns. The firm’s multilingual campaigns draw on strategic media relations, marketing and digital media to help clients engage their audiences in a creative and compelling way. Lean more at Connect with the firm via Facebook,Twitter, LinkedIn, Youtube, Pinterest and Instagram.

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