Yahoo Appoints IMS as Sales Partner in Spanish-Speaking Latin America


SUNNYVALE, Calif.--(BUSINESS WIRE)--Yahoo! Inc. (NASDAQ:YHOO) has appointed IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television and a leading digital marketing and communications company, to help drive advertising sales in Spanish-speaking Latin America.

Yahoo drives value for advertisers in Latin America by helping them engage with consumers online through the combination of data, content and technology. Fusing valuable data insights from 165 billion daily data events, Yahoo provides high-value, high-performing solutions to help advertisers target, reach and engage relevant audiences.

The core offerings IMS will provide on behalf of Yahoo to clients in Latin America include:

  • High-impact premium formats: includes Yahoo Homepage, along with leading news, sports, finance and lifestyle properties, for brand building and content marketing.
  • Audience display and video: leverage Yahoo’s rich data set and sophisticated targeting solutions to reach more relevant audiences across Yahoo sites and apps, and third-party inventory.
  • Native advertising through Yahoo Gemini: tap into the fast-growing native ad format to reach target audiences seamlessly across devices.
  • Programmatic advertising through BrightRoll: drive efficient programmatic buying to connect with consumers across ad formats and devices.

“We are excited to partner with IMS based on their leadership, sales expertise, and their deep understanding of the Latin American digital media landscape,” says Armando Rodriguez, Yahoo’s Vice President, Latin America & US Hispanic. “Latin America is an important market for Yahoo and we are committed to helping advertisers leverage our ad platforms and data to effectively reach their marketing objectives.”

“We are delighted to partner with Yahoo, such an iconic digital player, throughout Spanish-speaking Latin America. Yahoo's premium content and data-driven audience solutions drive relevance for advertisers throughout the region,” said Gastón Taratuta, CEO, Founder and Partner for IMS.

Yahoo joins IMS’ roster of international brand leaders such as Twitch, EA, Vevo, Foursquare, Twitter, Waze, Spotify and LinkedIn.

About Yahoo

Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( or the Company's blog (

About IMS

IMS Internet Media Services (IMS), a joint venture with Sony Pictures Television, is a leading digital marketing and communications company that partners with fast-moving businesses seeking to expand into and within Latin America. IMS helps brands reach new levels of engagement and grow within the region through our exclusive ecosystem of commercial partnerships, creative and content solutions, and media investment and management services. Leading brands such as Twitch, EA, Foursquare, LinkedIn, Spotify, Twitter, Vevo and Waze have partnered exclusively with IMS to strengthen their presence in Latin America. IMS is headquartered in Miami, with offices in Brazil, Mexico, Argentina, Colombia, Chile, Panamá, Peru, Ecuador, Guatemala, Costa Rica and Uruguay.

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