Catalina Names Interim CEO, Greg Delaney

5/15/16

Catalina, the personalized digital media company, announced today the transition of its Chief Executive Officer Jamie Egasti to the role of Vice Chairman, effectiveMay 16, 2016. Greg Delaney, a current Director at Catalina and former Chief Operating Officer of Acosta Sales& Marketing, will serve as interim Chief Executive Officer.

"Jamie has been instrumental in establishing Catalina's strategy for the future. He has overseen the beginning of the transformation of Catalina's technology, product and operations, including the launch of our BuyerVision digital advertising product, the successful growth of the Nielsen Catalina Solutions joint venture, the acquisition of Cellfire and a comprehensive re-platforming of the company's data and technology stack. We are delighted that Jamie will continue as Vice Chairman and greatly value his vision and leadership," said Josh Lutzker, Chairman of Catalina's Board of Directors.

Egasti will continue to advise the company on strategic priorities and customer matters while Delaney will assume day-to-day management of Catalina.

"Greg is ideally suited to serve in this interim role for Catalina and is the right leader for the business while we perform a search for a permanent Chief Executive Officer," said Lutzker. "He has deep experience within the industry and a track record of successful executive leadership."

Delaney brings extensive financial, operational and strategic experience in the consumer packaged goods (CPG) and retail industry. Prior to joining Catalina, Delaney spent nearly 15 years at Acosta, holding several leadership roles including Chief Financial Officer, Director and, most recently, Chief Operating Officer. At Acosta, Delaney led the company's expansion into new channels and services, playing an integral role in Acosta's growth. Earlier in his career, Delaney held a variety of senior management positions at Price Waterhouse, Barnett Banks, Beringer Wine Estates and Encore Development. Currently, he serves as Director of the Vi-Jon Corporation, a portfolio company of Berkshire Partners. Delaney graduated from Illinois State University and is a certified public accountant.

Delaney said, "I am excited to join Catalina and to help execute on its strategy. Catalina's mission is to power results that matter most to our CPG retail and brand partners by delivering meaningful value to the world's consumers. I strongly believe Catalina is uniquely positioned to succeed in this mission through its unparalleled reach that spans both the digital and physical realms, as well as through the Company's highly differentiated data and capabilities that allows Catalina to more effectively target, deliver and measure the ROI of promotion and advertising dollars. Catalina's insights, scale and data can differentially power the results that matter most to CPG retail and brand partners and will deliver meaningful value to the world's consumers through its growth strategy. Catalina is on the right path, thanks to its strategic direction and Jamie's leadership over the past five years."

About Catalina

Catalina's personalized digital media drives lift and loyalty for the world's leading CPG retailers and brands. Catalina personalizes the consumer's path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, Florida, with operations in the United States, Europe and Japan. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.

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