Resorts World Bimini Selects Diamond Public Relations As Agency of Record

3/29/16

Diamond Public Relations expands its Caribbean client roster with the addition of Resorts World Bimini, a 750-acre luxury beachfront resort, casino and marina situated on the Bahamian Out Island of North Bimini. The agency will execute all North American public relations efforts on behalf of the property, enhancing awareness on a national level, and positioning it as an ideal, accessible island destination for premier water sport adventures, family travel, leisure travel, weddings and honeymoons, and destination meetings.

“Growing public awareness and ensuring we’re on the radar for North American media is a top priority for Resorts World Bimini, especially as we open the doors of our luxurious, 305 room Hilton hotel this summer,” says Michael Levoff, senior vice president of public affairs at The Genting Americas, the resort’s parent company. “We’re confident that Diamond PR’s innovative, creative approach to PR campaigns will help us continue to position Resorts World Bimini among the top vacation destinations in the Bahamas.”

Just 50 nautical miles off South Florida’s coast, Resorts World Bimini is only a 20 minute flight from Miami, and the new Break for Bimini initiative offers travelers daily, non-stop commercial air service from South Florida with Cape Air or Silver Airways. Resorts World Bimini is home to miles of white sand beaches and turquoise waters famous for endless world-class diving, fishing, and water activities. The resort features a variety of accommodations including condos, beachfront villas, and a 305 room Hilton hotel set to fully open in May 2016. Guests at Resorts World Bimini also enjoy six restaurants and bars, an interactive children’s center, an open-air shopping promenade, a state-of-the-art gym and tennis courts, and two pristine pools -- an oceanfront infinity pool with sweeping views of the Atlantic Ocean, and a lagoon style pool overlooking Bimini Bay.

Beyond these luxurious amenities, Resorts World Bimini is also home to the largest yacht and marina complex in the Bahamas, which offers 230 boat slips and the highest levels of modern marina management and service -- allowing boaters to effortlessly arrive in a Caribbean paradise. Guests can essentially sail right up to the doors of the Resorts World Bimini Casino, a 10,000 square foot, liveaction casino featuring popular table games, more than 100 slot machines, a high-limit private gaming salon, and a Sports Book. With floor to ceiling windows, it’s the first casino in the world with panoramic water views.

“Resorts World Bimini truly is its own world within The Bahamas,” says Diamond PR President Jody Diamond. “Together with the resort’s leadership, our objective is to develop trend-based marketing and PR initiatives and creative programming ideas that garner attention and awareness, ultimately driving demand and revenue.”

Diamond Public Relations brings more than 35 years of experience to the travel and tourism industry. The progressive travel and lifestyle boutique agency is comprised of a diverse group of professionals from across the country. The firm’s ability to identify new trends and continuously evolve its public relations efforts have resulted in numerous industry awards, including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards.

ABOUT RESORTS WORLD BIMINI

Resorts World Bimini (rwbimini.com) is nestled on the beautiful island of North Bimini, Bahamas, just 50 miles from Miami. Surrounded by white sand beaches and crystal clear turquoise waters, Resorts World Bimini is a 750 acre property featuring a variety of accommodations including condos, beachfront villas, a 305 room Hilton hotel, the largest marina in The Bahamas with 230 slips, six bars and restaurants, two pools and a world class casino. Resorts World Bimini is owned by The Genting Americas, (www.genting.com), a global company founded in 1965, operating destination resorts in Malaysia, Singapore, South Korea, the United Kingdom, The Bahamas and the United States. Genting has more than 50 years of experience in the travel and leisure industry and collectively employs approximately 60,000 people while offering an unparalleled resort experience to over 50 million visitors a year worldwide.

ABOUT DIAMOND PUBLIC RELATIONS

Diamond Public Relations is an award winning travel, tourism and lifestyle public relations firm headquartered in South Florida. Combining tried and true public relations practices with forwardthinking alternatives, Diamond PR offers passionate campaigns for destination, restaurant, resort and lifestyle clients. For more information visit www.diamondpr.com. Follow us on Twitter or Instagram at @DiamondPR and Facebook at www.facebook.com/DiamondPR.

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