Fort Lauderdale FL, Feb. 16, 2016 (GLOBE NEWSWIRE) -- DNA Brands Inc. Appoints New CEO.
DNA Brands, Inc. (OTC.PK: DNAX), maker of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title, is pleased to announce the appointment of Adrian McKenzie as President and Chief Executive Officer.
Current management and staff, including CEO Mel Leiner and founder Darren Marks have resigned to pursue other goals. Mel, Darren, and key former employees will continue as shareholders who, from time to time, will consult on behalf of DNA Brands Inc., and will assist in a smooth management transition.
After much screening, consideration, and due diligence, Senior Management appointed Adrian McKenzie as the incoming CEO. Mr. McKenzie will also assume concurrent roles as President, Treasurer and Secretary of the Company.
Adrian McKenzie brings to DNA Brands a long-standing track record of business development, finance, and marketing experience. After graduating with a Bachelor's degree in Economics from the University of Western Ontario, he has spent the last 16 plus years in finance, marketing and corporate management. He has helped build, worked for and invested into a diverse mixture of public businesses including bio tech, social media app development and beverage companies. Mr. McKenzie will focus on reestablishing and building a successful brand, engaging new investors, shareholder building and new product development.
“I would like to thank the outgoing team, in particular founders Mel and Darren, for the opportunity to take the reins as CEO of DNA Brands. DNA Brands spent many years building countless relationships and developing our lines of proprietary blends and ingredients. Upon completion of this short reorganization, my job over the next quarter will be to identify and establish a new corporate warehouse facility, begin modifying the existing product lines, and growing the revenue and assets of the company through diversifying our verticals.”