Firms bring together exceptional industry talent and sophisticated integrated marketing communications services for today’s modern marketer
PAN Communications, an integrated marketing communications firm leveraging data-driven PR, content and digital media for technology, healthcare and consumer tech clients, today announced the acquisition of San Francisco-based tech PR agency Vantage PR.
With the acquisition of Vantage, an award-winning PR agency with 35 employees spanning four offices, PAN Communications (“PAN”) grows to more than 100 employees and $13.5 million in annual revenue. In addition to the agency’s Boston headquarters, the acquisition provides PAN with multiple office locations in key growth markets such as San Francisco, Orlando and New York City.
Ilene Adler, who founded Vantage PR 25 years ago, will assume the role of Chief Strategist. She will be responsible for working with PAN’s executive team on integration plans, new strategies and services for the agency, evangelizing PAN’s presence in Silicon Valley and enhancing the firm’s international partner strategy. Rob Adler, Vantage’s SVP, will now serve as EVP and managing director overseeing operations in San Francisco, Orlando and New York and reporting into PAN’s founder and president, Phil Nardone.
“Our firms share a synergy when it comes to culture, focus, integrity and commitment to both client value and employee development; the acquisition of Vantage is a perfect fit,” says PAN president and founder, Philip A. Nardone, Jr. “We’ve had aggressive plans in place to acquire an agency as part of our long-term growth strategy. With an employee-first culture and multiple offices in key regions, Vantage more than meets these objectives. I’m excited for the future and look forward to working with our leadership team as we continue to grow and evolve our integrated marketing communications offerings.”
The acquisition of Vantage PR underscores PAN’s aggressive growth strategy and solidifies its position as an industry-leading independent, mid-sized communications agency. In addition, the move bolsters PAN’s executive leadership, account teams and client rosters, particularly in the areas of venture-funded, emerging-growth companies in clean tech, consumer tech and healthcare, as well as emerging markets such as AI (artificial intelligence) and IoT (Internet of Things).
Vantage was recently recognized as “Tech Agency of the Year” and “Small Agency of the Year” by PR industry chroniclers Bulldog Media Group and has won numerous other awards. The agency is well known for its focus on emerging-growth technology companies and its award-winning work. Like PAN, Vantage has made its mark on the PR and marketing industry by delivering a wide variety of services, including digital and social media, and leveraging an integrated communications approach to clients’ PR programs.
“PAN is a tremendous agency and a fantastic match that will provide our employees with a rich pathway for professional career development and growth,” highlights Ilene Adler, founder of Vantage. “As we looked at the next level for Vantage, we saw the need to expand our array of services for our clients. As part of a midsized firm, we can now expand our PR and digital services to include more integrated marketing communications offerings, coupled with a sophisticated measurement and analytics methodology.”
Celebrating its 20th year in business, PAN was recently recognized as a Top Company Culture by Entrepreneur Magazine and a top place to work by The Boston Globe and The Boston Business Journal. Coming off another record-setting year, the agency has secured several new marque accounts and has achieved significant organic growth, resulting in a 23 percent year-over-year increase. PAN’s integrated marketing communications framework, leveraging data-driven PR, social, digital and creative service offerings, continues to be in demand as today’s modern marketers look for innovative solutions to engage with their “always on” customer.
About Vantage PR
Vantage PR is an award-winning tech public relations agency with offices in San Francisco, New York, Orlando and Boston. Vantage offers 25 years of public relations expertise and brings both passion and senior-level technology experience to companies in order to help them succeed. By leveraging established connections, Vantage strives to get its clients maximum exposure through top-tier media outlets. These high-impact results raise awareness and increase sales. The firm has been recognized for many results-focused campaigns and company culture, receiving awards from PRWeek, PR News, PR Daily, Agency Post, American Business Awards (Stevies), Hermes Creative and many more. For more information, please visit www.vantagepr.com/ or follow our company blog.
Founded in 1995, PAN Communications is a data-focused integrated marketing communicationsagency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globallysuch as SAP, Carbonite, MediaMath, BlueCoat, Maestro Health and SamsungPay (LoopPay), to name a few. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on their brand equity. For more information visit our website at www.pancommunications.com, subscribe to our blog, follow us on Twitter (@PANcomm) or call 617.502.4300.