Sebastian Solano, founder and CEO of Life in Color, was appointed by SFX Entertainment as the new CEO of ID&T North America/Made Event. While he will remain as CEO of Life in Color, he will oversee all North American events in the ID&T and Made portfolios, including TomorrowWorld, Mysteryland, and Electric Zoo.
“I am beyond honored to receive this appointment from SFX,” said Solano. “We started Life in Color in 2006, essentially from our college dorm rooms. To see it grow and evolve into what it is now and to be chosen to lead one of the biggest dance music companies in the world, is truly humbling and incredibly validating.”
Life in Color will take place in Miami on January 16th, 2016 at Sun Life Stadium. Headlining artists include, Jack U, Steve Aoki, Zeds Dead, Flosstradamus, Big Sean, Ruby Rose, David Solano, and many more. For more information, visit www.lifeincolor.com.
About Life in Color
LIFE IN COLOR, “The World’s Largest Paint Party,” began in 2006 on college campuses in Florida. Founded by Sebastian Solano, Paul Campbell, Lukasz Tracz and Patryk Tracz, LIFE IN COLOR, is a production and promotions company that produces shows in 70 cities across the world, being present in 5 continents and selling over 600,000 tickets annually. Life In Color has hosted virtually every major DJ including Hardwell, Calvin Harris, Afrojack, NERVO, Steve Aoki, Krewella, A-Trak, Axwell, Sebastian Ingrosso, Diplo and more. SFX Entertainment acquired LIFE IN COLOR in 2012. Their signature event, the Life in Color Miami Festival sold more than 40,000 tickets in 2013 & 2014, and painted fans with over 20,000 gallons of paint.