W Minneapolis – The Foshay and Le Méridien Chambers Minneapolis Name Diamond Public Relations Agency of Record

10/22/15

Diamond Public Relations, a fast-growing travel and tourism PR firm based in Miami, continues to expand its client roster with the addition of Starwood sister properties located in the heart of the Minneapolis arts district, W Minneapolis – The Foshay and Le Méridien Chambers Minneapolis. The agency will manage all public relations efforts to enhance awareness of both properties and drive business on a national and regional level. This is the third Starwood account for the firm, which also represents W Fort Lauderdale and The Westin Playa Bonita in Panama.

W Minneapolis – The Foshay embraces the original art deco design of The Foshay Tower, the first skyscraper to be constructed in Minnesota. The iconic landmark property offers travelers a 1920’s inspired escape with a speakeasy-style Prohibition bar in what was originally intended as Wilbur Foshay’s private, full-floor retreat. Located on the hotel’s 27th floor, Prohibition features inventive, handcrafted cocktails in a cozy, den-like setting with plush furniture and sweeping skyline views. The property also features an open-air observation deck on its 30th floor, which offer 360° city views and is the only one of its kind in Minneapolis.

With a predominant focus on art and design, Le Méridien Chambers Minneapolis occupies two landmark revival buildings in one of Minneapolis’ most culture-rich neighborhoods. Within walking distance from popular museums, galleries and cultural attractions, the hotel’s Unlock Art program features artist-designed key cards that offer guests complimentary access to the nearby Walker Art Center. The hotel houses more than 200 pieces of original contemporary artwork from the private collection of Ralph Burnet throughout the property, as well as the Burnet Gallery, which rotates art collections curated from different outside artists periodically.

“We’re excited to have found a public relations agency that truly gets who we are,” said General Manager David Cronin. “We’re confident that Diamond PR’s creative, innovative approach to public relations and willingness to be the first to create cutting-edge PR campaigns will help raise awareness of our properties and position them as ideal jumping off points for exploring Minneapolis’ ever-growing arts and culture scene. Diamond PR’s style is edgy, fresh and different, and there couldn’t be a better match for these hotels.”

Diamond Public Relations brings more than 35 years of experience to clients. Specializing in the travel, tourism and lifestyle sectors, the Miami-based firm is made up of a dedicated, diverse team of professionals from around the globe. The firm’s ability to identify new trends and continuously evolve its public relations efforts and integrate social platforms has earned Diamond PR numerous industry awards, including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards. Jody Diamond, agency co-founder and president, was also named among PR News Top Women in PR in 2015.

ABOUT W MINNEAPOLIS – THE FOSHAY

Modeled after the Washington Monument, W Minneapolis – ‘The Foshay’ was named for the 1920’s iconic landmark building it occupies. Striking the perfect balance between historic chic and modern design, the resort boasts 229 glamorous rooms, including 18 luxurious suites. The property features a speakeasy-style Prohibition bar on the 27th floor, where guests can sip inventive craft cocktails while taking in sweeping skyline views. The hotel also features a 30th floor open-air observation deck with 360° city views (the only one of its kind in the city), award-winning cuisine at Manny’s Steakhouse, The Living Room lounge with resident DJ Lenka Paris, state-of-the-art fitness center, full-service WIRED business center, and 6,700 square feet of meeting and event space. For more information, visit wminneapolishotel.com.

ABOUT LE MÉRIDIEN CHAMBERS MINNEAPOLIS

Situated in the heart of the city’s arts district, Le Méridien Chambers Minneapolis is within walking distance from the Orpheum Theater, the Walker Art Center and the Guthrie Theater. Bringing art in, the 60-room boutique hotel also houses more than 200 pieces of original contemporary artwork from the private collection of Ralph Burnet throughout the property, as well as the Burnet Gallery, which rotates art collections curated from different outside artists periodically. Guests can enjoy fresh, creative cuisine at MARIN Restaurant and Bar, a 24-hour fully equipped Fitness Centre, and in-room massage services performed by skilled therapists. For more information, visit: lemeridienchambers.com.

ABOUT DIAMOND PUBLIC RELATIONS

Diamond Public Relations is an award-winning travel, tourism and lifestyle public relations firm based in South Florida. Combining proven public relations practices with forward-thinking strategies, Diamond PR offers passionate campaigns for destination, restaurant, resort and lifestyle clients. For more information visit www.diamondpr.com. Follow us on Twitter at @DiamondPR and Facebook at www.facebook.com/DiamondPR.

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