Durée Ross, president and founder of Fort Lauderdale-based full-service public relations, marketing and special events firm Durée & Company, Inc., is pleased to announce the appointment of Fort Lauderdale resident Jenna Matthews as the firm’s vice president.
Matthews, a seasoned brand strategist and content creator, has nearly 10 years of experience at two leading national leading PR firms. Most recently, she spent more than four years at Weber Shandwick Boston as a group manager, account supervisor, and account executive working on consumer, corporate and digital accounts. While there, she developed campaigns for brands such as Nestlé, McCormick, WebMD, Birds Eye, Vlasic, Life is Good, L.L. Bean, Verizon, and Brigham and Women’s Hospital.
During her time at Weber Shandwick Boston, she crafted and executed consumer-facing campaigns that delivered strong returns on investment. As part of her work with WebMD, she led the execution of a South Florida event with First Lady Michelle Obama and her Let’s Move! campaign.
Prior to her role at Weber Shandwick Boston, Matthews worked at MSL New York as an account executive, leading blogger and media relations for the P&G-owned Crest 3D White brand. She also planned and executed several large-scale events.
She started her career at Weber Shandwick New York, where she worked on B2B and B2C brands such as Microsoft, Amazon, Samsung, Honeywell and Powermat, with products including TVs, computers and other technology.
Matthews is a thought leader who has worked on global, national and regional campaigns in the health care, food, retail and technology sectors. Her diverse background and positive attitude have helped her master the art of message development, content creation and media strategy.
Over her years in the industry, she has planned a multitude of consumer and media events, worked with a variety of celebrities, executed several national media tours and developed campaigns that led to overall business growth for her clients.
Born and raised in Syracuse, New York, Matthews received her bachelor’s degree in Public Relations from Syracuse University’s S.I. Newhouse School of Public Communications.
“Jenna is an extraordinary addition to our team, and will serve as a superb vice president,” said Ross. “With her extensive PR, marketing and special events experience having worked at two leading national PR firms, as well as her exemplary knowledge of the PR industry, she represents the unparalleled dedication and business savvy for which we at Durée & Company are known.”
“I’m thrilled to be a part of the award-winning Durée & Company team,” said Matthews. “I look forward to bringing new thinking and creative ideas to existing and future clients and continuing the firm’s commitment to excellence.”
Matthews currently lives in Fort Lauderdale with her husband, Brian, and their two doodles, Izzie and Riggi.
To contact Matthews, call (954) 723-9350 or email email@example.com.
About Durée & Company, Inc.
Established in 1999, Durée & Company, Inc. is an award-winning full-service public relations, marketing and special events firm located at 10620 Griffin Road, Suite 208, Fort Lauderdale, Florida 33328. The firm serves the corporate, agency and non-profit arenas for local, national and international clients. Durée & Company has offices in Fort Lauderdale and Aspen, Colorado. To learn more, go to www.dureeandcompany.com, visit Durée & Company on Facebook at www.Facebook.com/DureeAndCompany, Twitter at www.Twitter.com/DureeAndCompany or YouTube at http://www.youtube.com/user/DureeAndCompany, or call 954-723-9350.