Tabacón Grand Spa Thermal Resort Selects Diamond Public Relations As New Agency of Record


Diamond Public Relations expands its Latin American client database with the addition of Tabacón Grand Spa Thermal Resort, a a member of The Leading Hotels of the World in Costa Rica’s popular northern region. The agency will execute all North American public relations efforts on behalf of the resort, enhancing property awareness on a national level and positioning the property as an ideal home base for wellness,  and adventure and romance/honeymoon travel within the destination.

“Growing public awareness and ensuring we’re on the North American media’s radar is a top priority for Tabacón,” says General Manager Xavi Vega. “We have the only 100% natural and largest network of thermal springs in the region – an advantage that makes us stand out against competitors. We’re confident that Diamond PR’s innovative ideas and creative approach to PR campaigns will help us spread the word and continue to position Tabacón as the leading luxury natural and sustainable thermal springs experience in Costa Rica.”

Tabacón Grand Spa Thermal Resort is spread across 900 acres of lush, private tropical rainforest reserve at the base of Costa Rica’s Arenal volcano. In addition to natural thermal springs heated by the magma found inside the volcano, the resort features 103 eco-friendly guest rooms and suites, two international restaurants and one lounge, a spa with open-air bungalows nestled amid rich, tropical vegetation, and a Shangri-La Garden available to hotel guests ages 18+, which features with private, cocoon-shaped cabanas and a full bar. The property also offers a fitness center, pool with swim-up bar, and easy access to destination attractions such as zip lining, horseback riding and white water rafting.  

“Tabacón is a true gem in Costa Rica’s northern region,” says Diamond PR President Jody Diamond. “Together with the resort’s new leadership, our objective is to collaborate on ideas for creative programming and trend-based marketing and PR initiatives, while promoting unique offerings that will help us position the property as an idyllic getaway for spa-goers, honeymooners, couples and travelers seeking a dose of adventure and relaxation on their vacations.”

Diamond Public Relations brings more than 35 years of experience to the travel and tourism industry. The progressive travel and lifestyle boutique agency is comprised of a diverse group of professionals from across the country. The firm’s ability to identify new trends and continuously evolve its public relations efforts have resulted in Diamond PR being honored with numerous industry awards, including: The HSMAI Adrian Awards, Bulldog Awards, Travel and Leisure Magazine’s Smitty Awards, and the Social Hotel Awards.

Tabacón Grand Spa Thermal Resort is a five star luxury property spread across 900 acres of protected tropical reserve at the base of the Arenal Volcano, just outside La Fortuna de San Carlos, Arenal, Costa Rica. The spa-focused property features a natural thermal springs river that flows by gravity throughout the resort, forming in-river pools and cascading waterfalls that are naturally heated by the volcano’s magma. In addition to its thermal springs, the resort features an adults-only Shangri-La Garden, open-air spa, two international restaurants, one lobby lounge and a pool with swim-up bar and waterslide. The property is carbon neutral and features a sustainable Green Program that allows guests to aid in conserving the region’s natural resources. A member of Leading Hotels of the World and Signature Travel Network, the resort has been named among the top 10 spas in Latin America by Spa Magazine and Travel + Leisure. For more information, visit

Diamond Public Relations is an award winning travel, tourism and lifestyle public relations firm headquartered in South Florida. Combining tried and true public relations practices with forward-thinking alternatives, Diamond PR offers passionate campaigns for destination, restaurant, resort and lifestyle clients. For more information visit Follow us on Twitter or Instagram at @DiamondPR and Facebook at

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