BoardroomPR, one of Florida’s largest public relations and integrated marketing agencies, announced that Yarden Cohen will be joining the firm as Director of Social Media.
Cohen specializes in social media management, working with clients in various industries including real estate, law, nonprofit, tech, luxury products, hospitality and financial services. She is the ninth University of Florida graduate currently on staff.
Cohen will be responsible for managing all social media for the firm and the firm’s clients. She will also assist with media relations and event planning and execution. She has worked at Boardroom since 2013 while attending school at the University of Florida.
Prior to joining the Boardroom team, Yarden was a reporting and productions intern at WPLG Local 10 News and the social media manager at Balance 180, a nonprofit gymnastics center for children with varying needs and abilities. Her social media tips have been published on a number of blogs and websites, including Social PR Chat.
Cohen graduated from the University of Florida with a Bachelor of Science in Telecommunications with a specialization in Media & Society. She was also a member of Innovation Academy at the UF, a program focused on creativity, leadership, entrepreneurship and ethics, where she received a minor in Innovation.
BoardroomPR is among the largest PR and integrated marketing agencies in Florida specializing in media relations, online marketing, branding, public affairs and crisis communications. The firm has offices in Ft. Lauderdale, Tampa, Orlando and Miami. The recipe for much of Boardroom’s success has come from its experienced staff’s opportunistic approach, energy and uncanny ability to convert a client’s vision into a workable plan that gets them where they want to go. BoardroomPR crafts public relations campaigns that bridge new and traditional media to generate newspaper, magazine, trade journal, radio, television coverage and online media through its customized game plans designed to accomplish client objectives. Online services include website and blog development and marketing, social media management, Search Engine Marketing (SEM) and Search Engine Optimization (SEO). For more information, visit www.boardroompr.com.