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Vitacost.com Closes $38.4M Offering - cbl

By Bill Murphy

BOCA RATON, Fla. - Vitacost.com Inc. (Nasdaq: VITC) has closed a $34.80 million mixed offering, raising the amount from seven investors, according to an SEC filing.

Principals named in the filing by the Boca Raton-based online retailer of vitamins are:

· CEO Jeffrey Horowitz;
· Interim CFO Stephen Markert; and
· General Counsel Mary Marbach.

Of the amount, existing institutional investors bought securities worth $18.7 million and JHH Capital LLC, formed by Horowitz, pumped in $16.1 million. Of the total, $210,075 were in the form of warrants to buy shares.

Reg D filing: http://tinyurl.com/7c9pgk3

Also, at citybizlist see:

Vitacost.com Appoints Brian D. Helman as Chief Financial Officer

Vitacost.com Appoints Nachiket Desai as Chief Information Officer

Freshford Capital Freshens Stake in Vitacost - cbl

Bios from Vitacost site:

Jeffrey J. Horowitz
Chief Executive Officer

Jeffrey J. Horowitz joined Vitacost.com on August 3, 2010 as a Consultant and was also appointed to the Company's Board of Directors. He was named Interim Chief Executive Officer of Vitacost.com on August 16, 2010 and was named Chief Executive Officer on February 17, 2011. Mr. Horowitz is the former founder and Chief Executive Officer of Vitamin Shoppe, Inc. which he founded in 1977 and served as its President and Chief Executive Officer from 1977 to January 17, 2004. During this time, he oversaw the retail expansion from one store to over 200 stores in 11 states. In addition, Mr. Horowitz further expanded Vitamin Shoppe's business by establishing a catalog to solicit mail order sales in 1981 and is a pioneer in the online vitamin sales industry with the launch of VitaminShoppe.com in 1998.

Stephen E. Markert
Interim Chief Financial Officer

Stephen E. Markert, Jr. was appointed Vitacost.com's interim Chief Financial Officer on October 19, 2010. Mr. Markert has more than 35 years of financial experience, primarily in public companies and was most recently with Tatum, LLC, a national financial services firm providing interim Chief Financial Officer services. Mr. Markert was a Partner at Tatum for over three years, and served as interim Chief Financial Officer at Jet Plastica, a $150 million private equity owned manufacturing and distribution company, and at Foamex International, a $1.2 billion public manufacturing company, among other clients. Prior to that, from 1995 to 2005, Mr. Markert served as Vice President Finance, Chief Financial Officer at C&D Technologies, Inc., a $500 million global manufacturer and distributor where he directed a multi-national finance and IT staff. Mr. Markert is a CPA and holds a B.S. in Accounting and an M.B.A. in Finance from LaSalle University.

Mary L. Marbach
General Counsel

Mary L. Marbach was appointed General Counsel of Vitacost.com, Inc. in December, 2009. Ms. Marbach has been an attorney at the company since July of 2009.

Prior to joining the company, Ms. Marbach was Senior Transactional Counsel at Imperial Finance and Trading, LLC in Boca Raton, Florida. Ms. Marbach was an associate at Greenberg Traurig, LLP in its Corporate and Securities Group in Boca Raton, Florida from 2002 through 2004. Prior to that, she was an associate at Morrison & Foerster, LLP in its Corporate & Securities Group in Palo Alto, California.

Ms. Marbach has a BS from Syracuse University, an MBA from the University of Miami, and a JD from Boston University School of Law. Ms. Marbach is a member of the State Bar of California and the State Bar of Florida.

 Vitacost.com Inc.

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