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Acosta Sales & Marketing Acquires Griffin Strategic Advisors
Posted February 2, 2012
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Leading sales & marketing agency for CPG brands strengthens client service and consulting capabilities
JACKSONVILLE, Fla.--Acosta Sales & Marketing, a sales and marketing agency in the consumer packaged goods (CPG) industry, announced it has completed the acquisition of certain assets of Griffin Strategic Advisors LLC (Griffin), a strategy and operations management consulting firm. Financial details were not disclosed.
Griffin will combine with Acosta's Marketing Group (AMG) to form AMG Strategic Advisors, a new business unit to be led by Griffin's co-founder and CEO Carrie Shea. Shea will report to Acosta Chief Marketing Officer Ramin Eivaz and will serve as President of AMG Strategic Advisors. Griffin will continue to use the Griffin Strategic Advisors name for non-CPG clients and industries.
"We are pleased to announce that Griffin is joining forces with us," said Robert Hill, Acosta President & CEO. "Griffin's capabilities in growth strategy, brand positioning, shopper and marketing insights, and operational consulting nicely dovetails with AMG's rich insight and data analysis capabilities. This acquisition will enable us to leverage and expand our consulting capabilities to better serve our clients."
Founded in 2008, Griffin's business model focuses on providing effective, high-value consulting to a diversified client list including leading companies in the consumer products, retail, apparel/footwear, automotive, private equity and higher education industries. Griffin's team is comprised of seasoned consultants from leading firms such as A.T. Kearney, Accenture, Huron and The Cambridge Group and former industry executives from Fortune 1000 companies. In March 2011, Griffin was recognized by Consulting Magazine as one of "seven consulting firms to watch in 2011 and beyond" as part of the publication's annual "Seven Jewels" special issue.
"Our strategic alignment with one of North America's leading outsourced sales, marketing and service companies will allow us to better serve our clients by augmenting our growth strategy work with superior data, strong analytical and proprietary shopper and consumer insights," said Carrie Shea. "We consider this acquisition a tremendous opportunity for both our clients and employees - as well as for Acosta's clients."
About Acosta Sales & Marketing
Acosta provides outsourced sales, marketing and retail merchandising services to move products off shelves and into shoppers' baskets, ensuring clients achieve their true sales potential. With approximately 21,000 associates in 65 locations throughout the U.S. and Canada, Acosta represents more than 60% of the top brands in the CPG industry. For more information, visit www.acosta.com.
About Griffin Strategic Advisors
Griffin Strategic Advisors is a premier management consulting firm specializing in helping organizations improve profitability and accelerate growth. Its consultants are seasoned experts from leading strategy firms who continuously deliver tactical, actionable recommendations to clients. For more information visit griffinstrategicadvisors.com.
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