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Howard Helfant Announces Howie’s Hot Shot Tomato Slammer is Setting Sail with Celebration Cruise Line, Palm Beach
Posted March 10, 2011
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Cruising to the Bahamas just got hotter now that Celebration Cruise Line, Palm Beach has selected Howie's Hot Shot Tomato SlammerTM as their official Bloody Mary Mix. Created by restaurateur and marketer, Howard Helfant, this non-alcoholic beverage can be enjoyed straight out of the bottle or used to kick up your favorite cocktail.
"We are thrilled to be the official Bloody Mary mix of Celebration Cruise Line, Palm Beach," said Helfant, CEO of Howie's Hot Shot Beverage LLC. "This is an exciting new addition to our distribution and we hope that travelers will enjoy the diversity of our product. It is of course, fabulous as a Bloody Mary mix, but is also the basis for several other spicy drink recipes including The Hot Shot, Fire&Ice, Ring of Fire, and Lava Pool, which can all be found on our website."
Helfant, who has owned several New York City restaurants, loved Bloody Mary's but could not find a mix he really enjoyed, and he truly disliked how all the mixes separated in the bottle. So he created his own unique blend of vibrant spices, instilled with the zest of citrus and the sting of horseradish. He also had the product pasteurized, assuring that it stays the heartiest, thickest drink out there.
Since this product was introduced in last quarter 2010, the product's distribution has been tremendous. It is now available at hundreds of South Florida hotels, resorts, clubs, restaurants and liquor stores including Mar-a-Lago, Blue Martini, Wild Olives, City Fish, Crown Wine and Spirits, 67 Wine and Liquors, The Marriot Singer Island, Hilton Singer Island, PGA( The Honda Classic) and so many other locations. Howie's Hot Shot Tomato SlammerTM is distributed by Sysco FoodService and Casa Vino. In addition to Florida, the product also has distribution in New York, New Jersey, Connecticut, Colorado, Missouri and Wisconsin. It can also be purchased via the website at www.hotshotbeverage.com.
To find our more about Howie's Hot Shot Tomato Slammer, including purchase information, please visit, www.hotshotbeverage.com or call 561-443-3334.
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